Pergola Paddington Closing, A Sign of Changing Times in London\’s Hospitality Scene
The iconic rooftop venue Pergola Paddington, a staple of London\'s dining and social scene, closed its doors on January 2...
The iconic rooftop venue Пергола Paddington, a staple of London’s dining and social scene, closed its doors on January 20, 2024, after six and a half years of operation. Its parent company, Incipio Group, made the announcement, marking the end of an era for the popular spot known for hosting “some of London’s most famous parties” .
Why Did It Close? 💔
The primary reason behind the closure was not explicitly detailed, but Incipio Group’s decision aligns with a broader trend of hospitality venues facing significant financial difficulties. The company stated it would continue to operate its eight other venues, suggesting a strategic consolidation rather than a full retreat from the market .
The hospitality industry has been navigating a complex post-pandemic landscape. While Pergola Paddington’s closure was a business decision, it reflects wider challenges. As Sebastiaan de Kort, chef-patron of another recently closed Paddington restaurant, NOTA, observed, ”The industry has changed. The spending has changed. People are working very hard for their money at the moment, so you need to make sure you tick every box.” This sentiment underscores a climate where consumers are more discerning, and operational costs remain high .
A Look Back at the Good Times 🎉
Pergola Paddington wasn’t just a restaurant; it was an experience. Since its opening in July 2017, it became a go-to destination, famed for its vibrant atmosphere and events like ‘Pergola Paraiso’ and ‘Deck the Halls’. This 850-capacity rooftop venue was a place for creating memories, a fact celebrated right until its final day with a closing party featuring special guest DJs .
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The Bigger Picture: London’s Hospitality Shake-Up
Pergola Paddington’s closure isn’t an isolated incident. It was part of a wave of hospitality closures announced that same week, including Kindle in Cardiff, Green’s in Didsbury, and the Pig and Whistle in Beverley—all citing financial pressures .
This trend suggests a market correction or a shift in consumer preferences. People might be seeking different types of experiences or more value for their money, particularly in a challenging economic environment.
What’s Next for Incipio? 🔮
While the Paddington chapter has closed, the Pergola name lives on. Incipio Group continues to operate Pergola on the Wharf and has teased “an exciting space to be announced soon” . Founded in 2015 and having secured new investment in 2022 for a ‘healthy pipeline’ of additional sites, the group’s strategy appears to be focusing on locations and concepts that better resonate with current market demands .
The closure of Pergola Paddington is a reminder of the relentless pace of change in the city’s dining and nightlife scene. Even well-loved venues must constantly evolve to stay relevant.
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