The sudden announcement of Pergola Paddington’s closure in January 2024 sent ripples through London’s food community. This iconic rooftop venue, known for its vibrant parties and stunning views, hosted its final event on January 20th, 2024, after six and a half years of trading 🏙️.
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The End of an Era on the Rooftop
Pergola Paddington wasn’t just another restaurant; it was a major social hub. With a capacity for 850 people, it played host to some of London’s most famous parties, from ‘Pergola Paraiso’ to ‘Deck the Halls’ 🎉. Its unique concept and atmosphere made it a standout destination, making the news of its closure particularly surprising to its loyal patrons. The closure was announced via a heartfelt Instagram post, where the team expressed gratitude for the memories created since its opening in July 2017.
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So, Why Did It Close?
While the exact reasons weren’t detailed in the announcement, several factors common in the hospitality industry likely played a role. Pergola Paddington was part of the Incipio Group’s portfolio, which includes other venues like Libertine in the City and Palm House in Victoria. The group stated they would continue operating their eight other venues. This suggests the closure was a strategic business decision perhaps based on:
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Lease agreements: Like many venues, its lease might have been up for renewal under potentially less favorable terms.
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Operational focus: Resources might be being redirected towards newer ventures, like their recently launched site, 411 in Angel.

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Post-pandemic challenges: The broader hospitality sector has faced significant headwinds, including rising costs and changing consumer habits. In fact, Pergola Paddington was among several venues, including Kindle in Cardiff and Green’s in Didsbury, announcing closures that same week due to financial difficulties.
A Pattern in the Industry
The shutdown of Pergola Paddington is not an isolated incident. It reflects a broader trend of change and adaptation within the hospitality sector. For instance, around the same time, the nearby restaurant NOTA also announced its closure after six years, with its chefs citing a desire to consolidate their team under one roof at their other venture, Allonda in Newstead, amidst a changing industry landscape where “people are working very hard for their money at the moment”. This highlights a strategic shift some groups are making to streamline operations in response to economic pressures.
The Legacy Lives On
Thankfully, the Pergola name hasn’t disappeared from London. The brand continues at Pergola on the Wharf, and the group hinted at an “exciting space to be announced soon” 🤫. The closure of the Paddington location seems to be a recalibration of the brand’s presence rather than its end.

Looking Forward
The closure of Pergola Paddington signifies a dynamic and often challenging landscape for London’s dining and entertainment scene. It reminds us that even popular venues must constantly evolve to meet economic realities and shifting market demands. While its departure leaves a void, it also paves the way for new concepts and experiences to emerge in the city’s ever-changing culinary tapestry.

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